B2B pazarlamasında en etkili kanal hangisidir?

B2B pazarlamacılarının %50'den fazlası, uzun vadeli ilişkiler kurma ve potansiyel müşteri yaratma konusunda e-posta pazarlamasını en etkili kanal olarak görmektedir.

B2B ve B2C pazarlama arasındaki en büyük fark nedir?

B2C pazarlama bireysel tüketicilerin duygusal ve hızlı kararlarına odaklanırken, B2B pazarlama işletmelerin rasyonel, çoklu onay gerektiren uzun satın alma süreçlerine odaklanır.

B2B e-posta pazarlamasında izin almak (opt-in) zorunlu mu?

Türkiye'deki düzenlemelere göre esnaf veya tacir olan firmalara ticari elektronik ileti gönderirken ön onay almak zorunlu değildir, ancak KVKK kapsamında kişisel verilerin korunması şarttır.

Yapay zeka B2B pazarlamayı nasıl etkiliyor?

Yapay zeka büyük veri setlerini analiz ederek derin müşteri içgörüleri sunar; yapay zekayı entegre eden B2B işletmelerinin potansiyel müşteri dönüşüm oranlarında %30'a varan artışlar görülmektedir.

Hesap Tabanlı Pazarlama (ABM) B2B için neden önemlidir?

ABM, yüksek değerli spesifik müşteri hesaplarına odaklanarak kişiselleştirilmiş kampanyalar sunar, bu da pazarlama ve satış ekiplerinin uyumunu artırarak yatırım getirisini (ROI) maksimize eder.

OTOEDI Automotive Supply Chain Management System

Big Step Towards Full Integration

It is a MAP WEB-EDI solution that enables first and second level suppliers of the automotive main industry to make EDI-based integration with their suppliers in a fast and error-free manner.

MAP OTOEDI Automotive Supply Chain Management System

Automate your entire document flow, order and shipment management

What OTOEDI brings to your company?

Eliminates manual document traffic, when you experience order loss due to document traffic that you cannot track through your ERP, or when you realize that there are supplier-induced material delays, you can start using OTOEDI immediately for your small-scale suppliers to statistically track this as a rate or rate of return to orders, print labels, 8D or chart tracking.

Through OTOEDI, you can easily share your forecasts and exact schedules with your suppliers and offer them the capacity to create and send ASNs and labels without any investment cost.

Features of OTOEDI

8D Quality Management

Helps to realize total quality management more easily

Order Confirmation

Allows you to better review your customer's requests

Supplier Monitoring

Helps you evaluate the performance of your suppliers

Shipment Completion

You can review the performance of your logistics team

Fulfillment

Your sales department can track sales statistics

Flexible Access

We can enable certain employees to control only certain parts of the dashboard

Label Module

Speed up your workflow and reduce error rates in your shipments

Warehouse and Package Management

Makes managing your warehouse more convenient and efficient

OTOEDI Functions

Document Flow

Supply Chain

It allows you to manage all the documents you use in your processes from entering the plan of your orders into the system to the delivery of the product to your customer after it is produced and packaged on a single panel.

Business Partners

It allows you to send and receive documents in real time with all your suppliers and customers on a single platform.

Order and Shipment Management

Planning

When your customers and suppliers enter the operations they want to do with you as a plan into their systems, you can see it in your own application, communicate with them and manage your planning together.

Operations

It allows you to manage your future operations more easily with its easy traceability.

Product Tracking

It allows you to monitor in real time where your products are in the process.

Flexible Access Permission

A single employee or a department can control the operations you perform on the software, or we can enable certain employees to control only certain sections on the panel.

Product and Package Management

Warehouse Inventory Management

It allows you to access important information about the packages in your inventory and allows you to manage your warehouse more easily by allowing package management.

Packaged Products

You can view the information and pricing of the packaged products in your inventory.

Label Management

Otomotiv sektörüne ait en kapsamlı EDI çözümü OTOEDI içerisinde yer alan etiket modülü

Label Module

The Integrated Label Module in OTOEDI is designed to speed up your workflow in your shipments and help reduce error rates.