Data-Driven Human Resource Management
Data-Driven Halo Effect in B2B Marketing
In the competitive landscape of B2B (business-to-business) environments, companies utilize B2B marketing strategies to stand out. By leveraging digital marketing techniques, businesses can engage directly with their target audiences, enhance brand awareness, reinforce existing customer satisfaction, and connect with potential clients. The “Halo Effect” plays a crucial role in this success by shaping specific perceptions…