In today’s age where digital innovations are breaking new ground in all areas, the concept of “digital transformation” emerges as a term frequently heard in the modern business world. Digital transformation enables businesses to conduct their operations in a digital environment, offering them the opportunity to work more efficiently and in a way that is…
The world’s limited natural resources, global warming and energy resource depletion require companies to adopt a sustainable approach by utilizing technology in their supply chain processes. Sustainability, which is at the top of the global business agenda, has reshaped the business world with developments such as the deepening of the climate crisis and supply chain…
The use of EDI in the logistics sector plays an important role in global supply chain management. For this reason, many countries and businesses are increasing their efficiency and gaining significant competitive advantages by using EDI technology. We have summarized the role of EDI in the logistics industry and the advantages it offers. EDI in…
Providing aid and solidarity to those in need who suffer from disasters in the world and in our country contributes to healing the wounds to some extent. In order to meet basic humanitarian needs such as shelter, clothing and nutrition for disaster victims, logistics activities consisting of transportation, storage and transportation processes play a key…
Blockchain technology, which is often mentioned with cryptocurrencies because it is in the background of cryptocurrency networks, provides convenience in foreign trade. Blockchain, which works with the method of keeping records in blocks that work by connecting to each other, works with a reliable and transparent technological infrastructure that allows encrypted records. For this reason,…
Digital transformation offers many advantages for small businesses as well as those with large operations in the global market. It is the igniting force that the business needs to reach its growth targets quickly and set new goals. Integration solutions, which are analysed specifically for business needs and designed in the right way, greatly improve…
While the world is witnessing dramatic changes, with the rise of technology and the differentiation of requirements, the traditional business management approach and supply chain management have become history. Now, businesses that adopt modern strategic approaches that adapt to changing market dynamics and innovations win in competition. The ability of supply chain managers to perceive…
AI marketing uses various artificial intelligence technologies such as machine learning, deep learning, natural language processing to overcome important marketing challenges. The reason for this is that in our age, mass marketing communication has been replaced by personalized marketing communication. In other words, customers demand a personalised buying experience that is highly relevant to them,…
The production and presentation of the product from the supply of a raw material in the supply chain to the moment it reaches the consumer increases carbon emissions, is costly and accelerates the rapid depletion of resources. Reverse logistics means recycling and waste management so that the product that reaches the consumer from the supply…
In the supply chain, there is a highly detailed and complex chain operational process in the management of all processes from raw materials to production, from transport to the end user. In the management of these processes, demand control is an important factor to direct different types of activities such as production, inventory management, logistics…
