The extent to which a company adapts to digital transformation is one of the most important factors affecting the success of that company. Companies that support their business styles by adapting to technological innovations can keep up with the age with a flexible and successful digital transformation program specific to the workforce and can get…
When strategic marketing is implemented in a planned manner, it becomes easier to attract the attention of the target audience and stand out in challenging market conditions. Based on research data, various marketing methods can be used to reach the target audience defined as existing or potential. Real Time Marketing is one of these methods.…
In a system with 24 million e-commerce sites worldwide, it takes a lot of effort to bring your products to buyers. As a matter of fact, selling on a busy street can often be easily compared to e-commerce. All the research you do, the money you spend, all the difficulties you deal with in the…
Augmented reality models attract attention, especially in e-commerce. AR technology allows the consumer to examine a product by experiencing it virtually in online shopping, unlike examining it in a store environment. Thus, before purchasing a product online, it offers the opportunity to imagine it in the place, area or on the consumer. Experiencing a coat,…
Not every technology that improves our future is complex, sometimes even extremely simple and at the same time highly effective. We are moving towards a future in which the modular smart factories of the industry 5.0 era will operate with cyber-physical systems in addition to physical processes, the communication of objects with each other and…
Electric cars are an important invention and a green technology to eliminate carbon emissions, which are largely caused by the use of fossil fuels in transport and exacerbate the climate crisis. However, the problem of obtaining electricity from non-renewable energy sources obscures the role of electric vehicles in sustainable development. Electric cars are being designed…
Although big data sounds like it belongs to the years of the rise of digitalization, this concept dates back to relational data in the 1970s. Data collection and processing, which used to be much more laborious and costly in the past, can be achieved at a much lower cost today. On the other hand, as…
Businesses must use their data much more rationally in 2023. Every business, regardless of business model and scale, must learn how to appropriately manage and organize the data obtained from its operations, and grasp the use of data in evaluating and making business decisions as if it were developing a muscle skill. According to Gartner…
Time is the most vital and fundamental element in all matters in the supply chain. Businesses want to meet consumer expectations and demands, which are frequently reshaped in changing market conditions. Speed in the supply chain is an important issue for businesses that want to survive and succeed in a tough competitive environment by applying…
As businesses prepare to welcome the year 2023, strategists have already reflected their expectations for the new year in their planning based on their predictions and analysis reports. According to forecasts, 2023 will be the year of investments far exceeding the investments made in technology so far. Artificial intelligence platforms are planning to increase their…
