In the supply chain, there is a highly detailed and complex chain operational process in the management of all processes from raw materials to production, from transport to the end user. In the management of these processes, demand control is an important factor to direct different types of activities such as production, inventory management, logistics…
While the production of information is increasing day by day, the analysis, examination and evaluation of information is also becoming more complex. It is becoming difficult to extract meaningful data within the internal and external business processes of companies, to process large amounts of data or to present it in a traditional format such as…
In recent years, the business world has been on the verge of global transformations with various topics. Businesses, regardless of their scale or sector, realize that they have a responsibility towards the society and the world of which they are a part. Companies owe a lot to the world, considering that approximately 80-90 per cent…
Developments in the ordering process, which is one of the basic functions of the supply chain, affect each of the supply actors forming the links of the chain. At each level of the supply chain, demand variation increases exponentially, depending on the order from the previous level. This triggers a chained demand fluctuation in the…
For the last two years, businesses have been facing problems caused by the disproportion between the supply and demand of products offered in global markets; domestic and global production has been halted, logistics has become more difficult, inventory problems and various related crises. Along with the crises, the functional involvement of the logistics and transportation…
General customer segmentation packages, mass marketing campaigns, and efforts aimed at the general target audience to attract the attention of customers and maintain interaction with them are a thing of the past. As communication has become much faster and more accessible with the acceleration of digitalization, it has also become more complex and challenging in…
Outsourcing, in its most basic form, is the outsourcing of a good or service that was previously produced by the company. Outsourcing, which started in the 1980s, has become widespread all over the world after the 90s. In order to focus on their core capabilities, businesses delegate some of their work within the projects carried…
In the light of the digital revolution, customer relations in the B2B sector are undergoing a genetic change, transforming traditional ways of doing business at an unprecedented speed. While it is certain that digital will play a leading role in every aspect of life in the future, businesses in the B2B sector must face the…
In today’s commercial conditions, businesses can control document management with fast, functional, error-free and automated systems, i.e., WEB EDI. In this way, in addition to the quality work production provided at low cost and with less effort, in many ways, business energy can be channeled to other necessary jobs. Businesses that do not allow documents…
In business-to-business marketing, it is important to understand the key differentiators of this business model. The key to developing strong brand equity is to understand these key differentiators and to identify a brand strategy, supported by research, that will enable the most advantageous progression to the target. Although fewer customers are involved, in business-to-business markets,…
