Remember the legendary vehicle that enabled time travel in the movie Back to Future? It was the heart of the movie… Like that vehicle in the movie, B2B digital infrastructure determines the time in which the heart of businesses will beat. In B2B businesses with digital transformation, it is possible to take a step forward…
As we prepare for 2022, the Metaverse effect has gripped the technology agenda closely followed by businesses. This technology, which is actually not very new but has been on the agenda more frequently recently, is seen by some businesses as a kind of virtual reality and augmented reality mixed trend, while others interpret it as…
When you operate an e-commerce model for your B2B, B2C or B2B2C marketplace operations, you need to manage the complex data of your customers and/or sellers and their customers from different sources in rational ways. In your e-commerce endeavors, it is complicated when your interlocutors are a large number of sellers and buyers. In such…
Value Marketing in B2B There is no doubt that an objective assessment of the factors affecting the functioning of marketing and sales activities has an impact on the year-end graphs. Value-based marketing has become an important part of the B2B marketer’s toolkit as a result of shrinking margins, digital transformation in the need for brands…
As the B2B business world transforms into an increasingly vibrant and colorful arena, the trends in marketing and communication are changing day by day in parallel. While communication has become easier with the acceleration of digitalization and the increase in channels developed to reach the target audience, it has also become more complex and challenging…
Virtually eliminating problems due to human error means that you can eliminate the financial losses of potential work loss. Without human errors, AI-authored documents are presented in a more organized manner. In parallel, the acceleration of the workflow and the reduction in the error rate make it possible to minimize your operating costs. The EDI…
E-commerce, which gives customers the freedom to order products or services at any time, from wherever they are and pick them up at any address, has become more popular in recent years. The ease of shopping with a few clicks has increased the upward momentum of e-commerce without going to the store, especially during the…
In today’s digital technology-centric business environment, organizations are continuously under pressure to create, execute and achieve a successful digital transformation strategy. New requirements need modern solutions. Though digital strategy can have surprising outcomes when done right, it can be costly and painful for business when done wrong. Digital technologies and customer demands are evolving and…
For enterprises in our modern world of massive technologies, collaboration of resources and services is critical to the satisfaction needed for both businesses and customers. In brief, B2B Data Exchange is the process of retrieving data from a particular data system and reconstructing it in another system. Although the process of data sharing between two…
