B2B pazarlamasında en etkili kanal hangisidir?

B2B pazarlamacılarının %50'den fazlası, uzun vadeli ilişkiler kurma ve potansiyel müşteri yaratma konusunda e-posta pazarlamasını en etkili kanal olarak görmektedir.

B2B ve B2C pazarlama arasındaki en büyük fark nedir?

B2C pazarlama bireysel tüketicilerin duygusal ve hızlı kararlarına odaklanırken, B2B pazarlama işletmelerin rasyonel, çoklu onay gerektiren uzun satın alma süreçlerine odaklanır.

B2B e-posta pazarlamasında izin almak (opt-in) zorunlu mu?

Türkiye'deki düzenlemelere göre esnaf veya tacir olan firmalara ticari elektronik ileti gönderirken ön onay almak zorunlu değildir, ancak KVKK kapsamında kişisel verilerin korunması şarttır.

Yapay zeka B2B pazarlamayı nasıl etkiliyor?

Yapay zeka büyük veri setlerini analiz ederek derin müşteri içgörüleri sunar; yapay zekayı entegre eden B2B işletmelerinin potansiyel müşteri dönüşüm oranlarında %30'a varan artışlar görülmektedir.

Hesap Tabanlı Pazarlama (ABM) B2B için neden önemlidir?

ABM, yüksek değerli spesifik müşteri hesaplarına odaklanarak kişiselleştirilmiş kampanyalar sunar, bu da pazarlama ve satış ekiplerinin uyumunu artırarak yatırım getirisini (ROI) maksimize eder.

Service Management System

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Service Management System

Service Management System Policy

MAP aims to increase customer satisfaction by providing all the services it offers in accordance with service level agreements and legislation, measuring and reporting, and continuously improving in line with technological changes and business requirements.

For this purpose, all services and products offered by MAP;

Talents and resources are used in the most appropriate way to provide the right service to meet the needs of the customers.
Cost and resource analysis of the services offered is made.
Services that will provide benefit and guarantee to the customer are offered.
Resources that are competent to ensure the service are provided.
Problems in the services provided are met and recorded by MAP Support.
All incident, problem, version and change records are kept at the help desk.
Information Security requirements for all Services are provided in accordance with Information Security Policies.
Sub-contracts made with institutions that provide service to MAP are kept below the service delivery times made with customers.
The assets covered by the service and the configuration data of these assets are recorded on the help desk tool used.
Incidents, problems, version changes related to these assets are updated on the help desk.
Crisis scenarios are created for critical services and tested once a year.
The problems experienced in the systems are handled in accordance with the service periods, and the continuity of the business is ensured by offering solutions with the least interruption.
Permanent solutions are provided by identifying the root causes of repeated events.
System and software changes are planned and implemented through impact analysis.
The service risks are evaluated, and actions are taken for high risks.
Measurement and reporting of the services provided are made at specified periods.
Owners of the processes in the service management system are defined.
Performance indicators of all processes are defined and monitored.
System capacities are monitored according to the determined criteria, measures are taken in case of need.
The functioning of the processes is controlled through internal and external audits, and corrective and preventive actions are taken.
Services received from suppliers are evaluated and action is taken if necessary.
Customer satisfaction surveys are conducted. The results and customer complaints are evaluated and remedial measures are taken.
Awareness trainings on new and changing jobs and processes are provided to employees and third parties.