Digital Transformation Investment in Employee Loyalty

In organizations that were previously content with improving employee satisfaction, efforts to increase employee loyalty have gained importance in the last two decades. Organizations that take the wind of employee loyalty behind their backs can stand out both on the path to institutionalization and in the competitive environment in the long run. The path to employee loyalty is through ensuring satisfaction, and increasing employee productivity is also the basis for the other two concepts. Working efficiently is also one of the most important factors that increase employee work motivation.

Employees are attached to their work and to organizations that invest in their labor by caring about them. Organizations that identify this as an element of their corporate culture strengthen their corporate reputation. Today, as a result of digitalization, can artificial intelligence, which surrounds corporate life from all sides and benefits organizations in many areas, contribute to employee loyalty? In addition to the dozens of benefits that digital transformation brings to organizations, does it also have a positive impact on employee engagement?

In brief, employee productivity can be defined as the ability of organizations to effectively use the resources they use to create a workforce. Among the things that can be done to achieve this are: working in harmony with a team whose group dynamics are determined appropriately; correctly evaluating the emotional intelligence factor in internal communication and managing relationships in a multidimensional way; creating working conditions and intensity appropriately. In addition, the fact that the management pays attention to how employees use their labor more efficiently and thus increases their work motivation constitutes the building blocks on the road to employee engagement. Organizations that care about this issue can take the lead in ensuring the satisfaction of their employees and create a valuable effort for employee engagement. Thus, this approach, which contributes constructively to corporate culture, constitutes one of the milestones of reputation management, which is the ultimate goal of organizations. For organizations that are aware of the power and importance of internal communication, investing in increasing employee productivity also means supporting corporate communication efforts from a different angle. In addition to other factors, digital age technologies can also be utilized to scale such interconnected chain effects.

An essential way to increase employee productivity is for the organization to provide the technological infrastructure that makes life easier during work and enables the efficient use of workforce. On the other hand, the manual collection, storage, processing and categorization of documents generated in both business-to-customer (B2C) and business-to-business (B2B) e-commerce systems are processes that are time-consuming, tedious, open to human error and create workload. Each time these errors are committed, they can lead to crises between the organization and its suppliers, customers and other interlocutors. In addition to hurting the organization’s reputation with unnecessary crises, the fact that an issue that can be easily handled by automation creates problems can interrupt the employee’s work motivation, commitment to their work and the organization.

Electronic data transfer (EDI), a standardized system that replaces the manual processing of paper-based documents; cloud solutions that enable secure storage and retention of data; and similar artificial intelligence-based infrastructures support employees to work more efficiently. In this way, the job satisfaction rate and job satisfaction of employees who can reflect their work performance at a high level and have the chance to focus on boring, non-burdensome issues increase.

Employees who have the opportunity to develop themselves in business life by revealing their talents without being overwhelmed by the boring workload, when they can feel that they are valuable to the organization, they can develop loyalty to their work and organization by becoming eager to go to work in the morning. In this sense, the support of a digital transformation consultancy is important for business solutions that will provide such powerful effects, even if not directly.

An organization that offers its employees a system that is created without human errors and integrates different software solutions that work in harmony with each other, invests in a way for its employees by investing in this area. Thus, the organization that invests in its business by receiving professional support for improvements is glorified in the eyes of the employee.