Tackling AI Bias: Ensuring Ethical and Unbiased Artificial Intelligence
In a system with 24 million e-commerce sites worldwide, it takes a lot of effort to bring your products to buyers. As a matter of fact, selling on a busy street can often be easily compared to e-commerce. All the research you do, the money you spend, all the difficulties you deal with in the supply chain… At the end of the day, your sales may remain below the desired level.
At this point, do you know that there are very small mistakes in front of you to get the real reward for what you do and that you can fix them quickly?
Although sales rates vary on a sectoral basis, conversion rates at the level of 2% are considered good. In other words, if you sell to 2 out of every 100 people who come to your site, you have a good e-commerce activity. Of these 98 people who do not shop, many of them leave your site for very simple reasons.
In this article, we would like to share a few tips to help you increase your conversion rates:
Increase Your Sales in E-commerce
45% of companies do not care about user experience. Join the companies that offer the fastest and easiest shopping experience to users by analyzing a purchasing journey from start to finish.
Optimize your site's user experience and page load time. 43% of users do not return to a site with a slow loading time.
You cannot sell every product, but you need to show the user what they are looking for very quickly. Remember that the e-commerce system has ``speed`` in its genes.
While your mobile site accounts for half of your website traffic, all the improvements you make in this area will be reflected in your conversion rates.
If your e-commerce site does not have a guest payment option, you may encounter many abandoned shopping carts. You do not want this problem, which is very simple to solve, to reduce your sales.
CTA (call to action) button is missing on 70% of e-commerce sites. You should consider that your users need some incentive.
Your customers may need help within the site. Online help applications will have a positive impact on your sales. According to research, 50% of customers will convert their visits into purchases with the help they will receive from the chat area.
It is useful to review your return procedures. 80% of buyers do not prefer to shop from sites with problematic return policies.
Payment preferences can vary according to each user. Considering the preferences of your users, you can increase the diversity of your payment options.
Product details should be descriptive. Remember that there are users who obtain the same product from another site only because the information in the description section is sufficient.
The images of your products should be of high quality and detailed. You may have noticed that there is an important reason why lifestyle images and videos are used in e-commerce sites with high conversion rates.
Consumers trust the recommendations of their friends and family by 80%. Prepare a scenario where they can recommend you. Let them share their praise with their relatives, and you continue to grow with the support of your happy customers.
If your target audience covers areas where different languages are used, make sure to sell in the native language. Users like to feel special.
The importance of social media today is indisputable. Try to touch your customers, who make 75% of their purchasing decisions with social media references, at the right points.
Conversion rate optimization is not used in 68% of small-scale companies. Believe in the power of change and development. It will add a lot to you.
Free shipping contributes 73% to the purchase rate. You can afford this cost just to get loyal customers.
Commerce is writing its new rules and it’s doing it fast. We are in a big race with a very large cast of players. By 2040, it is estimated that 95 per cent of the world’s trade will be through e-commerce. This is an incredible rate. It may not be as difficult as you think to take at least one step forward in such a crowd. By listening to your users and their behavior, it is possible to reach much more than what is written here. Are you ready to look in the right place?
