Businesses’ Back to the Future 2022 Ticket: B2B Digital Transformation

Remember the legendary vehicle that enabled time travel in the movie Back to Future? It was the heart of the movie… Like that vehicle in the movie, B2B digital infrastructure determines the time in which the heart of businesses will beat. In B2B businesses with digital transformation, it is possible to take a step forward with a commercial infrastructure that faces the future. 

Preparing a flexible and successful digital transformation that applies to multiple business segments requires the support of digital transformation expertise, including business-specific analysis, long-term planning, systemization and ongoing support. This is a specialized area of expertise in its own right that needs to be managed and continuously supported as a consultancy service. Is the heart of your business strong enough to meet the commercial digital transformation requirements of the age, and will it be able to withstand your future digital experiences?

Until the global Covid pandemic, B2B marketing, sales and customer relations benefited greatly from the blessings of face-to-face communication. However, as the pandemic set a sharp milestone, the consequences such as the disruption of regular customer meetings and the escalation of digitalization have also shifted the building blocks between businesses.  

During the pandemic, consultancies such as software, interfaces, special interactive portals and business-specific integration solutions came to the rescue, while shopping and interaction in online systems for access, supply and quick turnaround accelerated. Businesses that lacked basic materials such as raw materials or products needed to renew their commercial communication procedures with suppliers and similar stakeholders. Businesses that blinked an early eye and took action on digital transformation gained an advantage by adapting to challenging processes more easily. In a way, these businesses turned the crisis into a development opportunity to stand out from their competitors with strategic B2B transformation during a global crisis that shook the world.

While the world has been shaken by the shaking of economic parameters this year, according to MuleSoft’s research data, next year the B2B business world will be shaped by the explosion of data, which will accelerate the business experience with hyper-automations. Automation saves time in business processes that become more efficient as processes are automated thanks to pre-prepared scripts in automation, and in addition to this efficiency, it is possible for robots in automation to run the operation more flexibly with machine learning. In B2B, this means increased flexibility and the rise of hyper-automation in managing the data explosion expected in 2022.  

With hyper-automation, the digital value in managing hybrid experiences with complex business processes in digital commerce ecosystems that can be combined with integration will increase. In other words, this picture indicates that digital transformation will be seen as the most fundamental requirement for the evolving needs and management of these needs for businesses. As a natural consequence, the pace of digital transformation will accelerate in 2022, a year when business technology expertise and topics such as cybersecurity will shine even brighter.