Tackling AI Bias: Ensuring Ethical and Unbiased Artificial Intelligence
The business world has been tested by a major global economic downturn as the Covid 19 pandemic has taken its socio-economic toll. Businesses experienced a challenging period due to credit problems, currency fluctuations, raw material supply and material stocks below the required level, along with a decrease in production in the markets. Marketing, which has been developing steadily in recent years, has been one of the areas that has shone even brighter in this process. As a result of the lockdown, the increase in virtual working and online transactions, as well as the fact that shopping is done entirely online, has accelerated digitalization and given a lightning-fast acceleration to the rise of marketing in recent years. Organizations of all sizes that are rapidly adapting to these developments in the marketing industry and increasing their investments in marketing and communication will reap the fruits of this attitude more in the coming year.
In 2022, all marketing elements and topics in the marketing world will evolve based on artificial intelligence innovations, thus reaching an enormous milestone compared to the year we are preparing to leave behind. As digital marketing evolves into a different dimension, the integrated perspective will take center stage.
Here are predictions on which marketing trends will be the focus of organizations in 2022…
- SEO technique will grow in strategic importance
- Experiential marketing will revive and gain new dimensions supported by artificial intelligence
- Influencer marketing will become more popular, niche influencers will emerge
- Mobile marketing’s star will shine even brighter as more online traffic shifts to mobile
- E-commerce marketing will evolve with the evolution of the supply chain
- Integrated communication approach will gain weight in digital marketing approach
- The mix of virtual reality (VR) and augmented reality (AR), along with the rise of 3D technologies, will be the first steps into meta worlds such as the metaverse in marketing
- VR and AR investments will increase in marketing
- TikTok will maintain its marketing power, LinkedIn, Instagram, Twitter, and Facebook marketing investments will increase by 10% compared to the previous year
- Shopping on social media platforms such as Facebook, Instagram and WhatsApp groups will increase, so communication between brands and customers will become more important
- Authenticity, creativity and localization will gain importance in content marketing; quality will come to the fore
- Security and data mining will be at the forefront of customer data processing
- Data-driven CRM campaigns and content will diversify and move to a different dimension. Ethics in CRM message creation will be discussed, too much contact with emotions in personalized notification bombardment will create double-edged problems as desensitization to the message and message backlash
- Marketing and communication have evolved from being two completely different fields years ago into various models; the relationship between these two fields will become much more intricate this year, and new specializations will develop in marketing communication
- Entertainment orientation and gamification will increase in marketing, new sub-concepts will emerge in this sense, marketing will gain new interdisciplinary dimensions.
