Marketplace Integration and E-Commerce

Marketplaces are platforms that carry the business of bringing stores together with buyers to the digital environment. In e-Commerce, thanks to marketplaces, companies open more than one store, exhibit their products and offer them for sale. The whole of the processes that enable these companies and e-commerce sites to work in harmony is called ‘Marketplace Integration’ and allows businesses to carry out all e-commerce processes quickly, automatically and easily.

Marketplace Integration meets all the necessary infrastructure needs for a healthy e-commerce adventure in marketplaces that offer companies advantages such as a ready-made customer base, free store opening, competition analysis, easy marketing and easy payment.

We now know that the platforms where buyers and sellers come together on the internet are called marketplaces. Marketplace integration means connecting the platforms you use to sell your products. In short, it can be defined as the service provided by software that provides communication between different applications used and exchanges data. For example, if you sell products through more than one e-commerce site, you can track your stock amount or cash flows through a single system with such integrations.

Thanks to the integration, you can define prices and categories separately for marketplaces, manage all your orders from a single panel, perform bulk product transfer to each marketplace, and perform separate shipping for each order.

In addition, bulk brand, stock, cargo update, invoice / invoice creation, cargo receipt printing operations are easily provided.

With Marketplace Integration, by integrating your pre-accounting program with your marketplace store, the invoices of the sales made are automatically created with product and current information, the invoices depending on your preference are automatically formalized and the stocks are tracked according to the invoiced product.

For companies that have just started e-commerce, it is very important to first determine the difference between marketplaces and e-commerce sites. Although both sales models can be used at the same time, it should be preferred for companies starting e-commerce to be channelled into one of these two options.

The marketplace, which is the Turkish equivalent of the English concept of “marketplace” in the international literature, allows buyers and sellers to come together. Marketplaces, which facilitate online shopping for both the buyer and the seller, earn profit by receiving commissions from the realised purchases. It should not be forgotten that; The shopping site does not belong to the seller. Only the seller offers his products for sale through the virtual store he opened.

Some of the e-commerce marketplaces serving in Turkey are as follows:

• Trendyol
• GittiGidiyor
• Hepsiburada
• n11
• Amazon
• ePttAVM

One of the most important advantages of opening a store in the marketplaces is to have a store in an area with high purchasing demand and high user traffic.  In addition, companies that are starting to become a new brand provide an advantage to gain the trust of users, which is one of the most difficult areas for businesses to create brand awareness in terms of both time and cost.

Another important benefit for businesses is that it is possible to start selling easily without the need to set up any e-commerce site. This system allows companies to get rid of the costs and complex processes of setting up a website.

The customer base addressed by marketplaces is much larger than the e-commerce site owned by the company. The number of customers visiting the marketplaces is much higher. It brings the opportunity to sell products to customers from different cities and even different countries.

Some digital marketing methods offered in the marketplace allow you to reach large masses at low costs.

Marketplaces also have some disadvantages for sellers:

Commission fees: Marketplaces generate their income through commission fees on the products sold. The average commission fee on local online marketplaces is 20 per cent.

High competition: Another disadvantage of online marketplaces is the high level of competition. Since marketplaces work on the possibility of sales, new sellers are constantly included in the platform. This creates a situation that exacerbates competition.

Rules Subject to: Companies selling on marketplaces must comply with the rules and policies of the platform. A company selling on its own e-commerce site can apply the return and exchange policy it wants, but each marketplace has rules and conditions to be subject to. In cases where these requirements are not complied with, the marketplace may close the company’s store by terminating sales. Among the marketplace rules; There are items such as cargo delivery time, average customer reviews, store score. When the desired success is not achieved, the online marketplace can unilaterally terminate the agreement.

It is possible to say with certainty that the right marketplace has a great potential for sellers to establish their companies. This is where accelerating growth by matching the most appropriate marketplace to your business is the biggest step towards your success.

A good choice requires choosing a platform designed for performance, scalability and a high degree of customization. It is important for the vendor to choose a platform that they can fully utilize to market their products, reduce costs, obtain unbiased reviews, and potentially establish commercial partnerships.  Companies should choose a platform that they can fully utilize to market, reduce marketing costs, obtain unbiased reviews and establish commercial partnerships.

When choosing, the first question should be: ‘What are you selling?’ The first right step is to research and analyze the platform that sells products that are most similar to the products you sell and choose the one that best suits your purpose.

Your choice of a suitable marketplace should also be supported by good logistics solutions offered by a marketplace. The help provided by the right marketplace for logistics is very important for a business owner.

Reach the popularity index of a marketplace. The platform you need to find should be a marketplace that is a favorite of the consumers who will buy your products. It is to your advantage to be located where they can find the best bargains for the consumer, where they can easily reach what they want.

When choosing between e-commerce marketplaces, the following important factors should be considered:

Commission rates

Shipping prices

Seller support hotline

Number of active consumers

Lead time

Considering the factors mentioned above, you can make a comparison and choose the right marketplace platform for your e-commerce company without confusion.

EDIJET is a MAP solution developed for manufacturers of all sizes who want to offer their products to buyers in different marketplaces in e-commerce. Designed to be your most capable assistant in all your processes with its powerful infrastructure, simple interface, and advanced tools, EDIJET allows you to integrate instantly with all marketplaces, especially Hepsiburada, Gittigidiyor, N11, Trendyol.

EDIJET, which provides a flexible structure with different stock and pricing features on all marketplace platforms, also reduces your workload by integrating with your accounting software and automating your e-invoice submissions.