Q COMMERCE: THE SPEED POINT OF COMMERCE IN DIGITAL TRANSFORMATION

Looking at consumer purchasing tendencies, consumers are not only interested in the benefits of the products or services they buy but also in how quickly they can receive them. Today, thanks to digital applications, sometimes urgent needs, whether it’s for dinner or something else, can be delivered within a matter of hours or even minutes. Deliveries can be much faster compared to traditional e-commerce deliveries, depending on order demand.

E-commerce has evolved in recent years with various innovations to reach a new level in the world of commerce, under the name Q-Commerce, which is a fast delivery model. The future dimensions of Q-Commerce seem to be determined by digital commerce solutions developed to adapt to increasing competitive conditions.

With the development of technologies such as mobile applications, smartphones, and digital payment systems, it has become easier to provide a fast and convenient shopping experience. The trade model called Q-Commerce, which includes fast delivery and order services, emerged as the final stage of development of traditional e-commerce to meet the need for faster delivery to customers.

Consumer perceptions of a brand or product significantly influence their buying decisions. In this assessment formed by these perceptions, factors such as the image, quality, value, and suitability of the product or brand, along with the factor of “fast availability,” come into play. There is no limit to what consumers can purchase online, including perishable products, products in the cold chain, or pharmaceuticals.

One of the concepts brought into our lives by the digital transformation is “Q-Commerce,” which is an abbreviation of the term “Quick Commerce.” Q-Commerce is all about the incredible speed of delivery that distinguishes it from traditional e-commerce. The Q-Commerce model developed and became widespread due to the progress of e-commerce triggered by the global COVID-19 pandemic and the rise of digitalization. In recent years, it has become a widely adopted method due to changes in consumer demands. Given that this industry is highly competitive, entering the e-commerce market is challenging for small and medium-sized enterprises. Q-Commerce, however, makes it easier for not only large corporations but also other organizations to enter the game.

Orders are typically taken through online platforms or mobile apps and provided from a range of local depots or stores located in densely populated areas or city centers. By optimizing operations in inventory management and preparation processes at distribution centers or local stores, fast delivery to the customer is ensured. Businesses providing services in this manner need to adjust and manage their operations to meet customer needs flexibly and efficiently.

The text discusses the concept of “Q Commerce” or “Quick Commerce,” which refers to a rapidly evolving model of e-commerce that places a strong emphasis on extremely fast delivery of goods and services to consumers. It highlights how advances in technology, including mobile apps, smartphones, and digital payment systems, have made it easier to offer quick and convenient shopping experiences.

Q Commerce has emerged as the next stage in the development of e-commerce. It is driven by consumers’ desire for rapid delivery and convenience. In a world where speed has become a crucial factor in consumer decision-making, Q Commerce aims to fulfill this need. This model has seen significant growth, particularly driven by the global pandemic, which accelerated the shift to digital platforms.

The text emphasizes that customer perceptions play a vital role in influencing purchasing decisions. In addition to product quality, value, and brand image, the speed of obtaining a product or service has become a significant factor in consumer evaluations. Q Commerce caters to this need for speed, allowing businesses to offer rapid delivery and meet changing consumer demands effectively.

Companies must present products from numerous categories such as food, beverages, cosmetics, pet care products, flowers, or gifts in continuously updated listings, along with price and stock information, to the consumer. Keeping this detailed data up to date is possible with the use of real-time inventory management tools and EDI (Electronic Data Interchange) solutions. Systematizing and enriching the digital infrastructure is an inevitable necessity for the success of this model to maintain commercial continuity and customer satisfaction and to provide order data correctly. This allows the large stack of data to be managed efficiently, automatically, and systematically, covering many details such as invoices, bill of lading, delivery time information, stock status information, and the production date of the inventory.

Q-Commerce requires a fast and demanding management system that is fully integrated into the digital infrastructure and tailored to the specific nature of the business, enabling rapid and systematic trade.