Artificial Intelligence Makes the Fate of E-Commerce

E-commerce, which gives customers the freedom to order products or services at any time, from wherever they are and pick them up at any address, has become more popular in recent years. The ease of shopping with a few clicks has increased the upward momentum of e-commerce without going to the store, especially during the global covid pandemic, which has increased the winds of commerce. Therefore, this intensity in e-commerce has also increased the frequency of document-based transactions and underlined the need for rapid preparation.

Whether in detailed background processes such as inventory management, procurement or in issues that require measurement such as customer satisfaction, automation that enables data evaluation, processing and interpretation can provide instant support to the customer. This creates a data pool that guides marketing strategies and provides resources at the same time.

Artificial intelligence shapes the workforce in e-commerce with a systemization that includes all kinds of details from product features, pricing, customer information and order information. Artificial intelligence, which collects and analyzes customer data and categorizes them in line with these analyses, helps to increase profitability by facilitating the operation. Software tailored to different business styles and needs ensures that e-commerce has a lifespan that evolves and is expected to continue to evolve according to artificial intelligence. In other words, how e-commerce will be shaped in the future depends on developments in the field of artificial intelligence.

A strong business ecosystem can be developed in the B2B business model as well as in B2C. In addition to time- and cost-saving software in the B2B business model, organizations can also rely on customer relations management (CRM), product information management (PIM) or point-of-sale (POS) systems.

B2B businesses use highly customized software. B2B software is developed with more customized systems than B2C. E-commerce sites built to respond to the unique integration features of B2B software can achieve business goals through artificial intelligence that is flexible enough to integrate with many systems in various ways. Actions that require slow, complex and unnecessary steps and tire the employee in vain can be eliminated, and all actions can be built quickly to be compatible with each other according to different business models. So, in the future, the culmination of AI algorithms will determine the fate of e-commerce and digital marketing formats.

A far superior capability of artificial intelligence is to influence the purchase decision by reminding the customer of the product or service that you have been researching or reviewing for a while, and this is an application that is very difficult to achieve quantitatively in a physical store environment. On digital platforms, a product or service that a customer ‘clicks’ on the internet is repeated over and over again as an advertisement, no matter which medium it is on, and no matter which subject it focuses on, it is repeated over and over again. Thus, the subject of the advertisement and the brand of the advertisement are embedded in the customer’s mind with plenty of repetition. Basic questions that customers may ask can be answered quickly with the support of an online robot advisor.

In other words, it is the learning power of artificial intelligence that encourages the customer to buy or provides a persuasion effect in purchasing. Companies are already building their algorithmic trading systems that learn from data.

investments into short-term profits (in addition to long-term gains). Machine learning and other artificial intelligence techniques, which can collect data and process its masses at a speed far beyond human power and almost error-free, shape the face of e-commerce. In the future, those who realize the added value created by this investment and make the right investments in artificial intelligence will be one step ahead of their competitors.

Artificial Intelligence technology can predict consumer behavior and buying trends with its pre-purchase impact, as well as with dedicated business-based CRM software for purchase and post-purchase services. Marketing automation reduces the shaping of customer management-oriented data to minutes or even seconds, enabling an almost fully personalized online buying process. Considering that perhaps the most important aspect of customer communication is the ‘personalization’ of attention or service to the customer, artificial intelligence enables personalized marketing to deliver repeatable, more efficient attention. The more personalized the processing of data can be in the future; the more personalized customer communication will be in e-commerce. Concepts such as customer satisfaction and ultimately desired brand loyalty will also be dimensioned accordingly.

Artificial intelligence, which has greatly contributed to the global development of e-commerce beyond the borders of a specific country, creates the perfect ground for aggressive re-targeting campaigns. The fate of e-commerce, blended with the functioning of integrated B2B systems, turns into an AI-driven destiny that is too complex to be handwritten.

sIn addition to the increase in websites and applications, especially with the global covid pandemic and the digital transformation that accelerated afterwards, the announcements of new artificial intelligence-based portals and technological developments in the B2B world, in addition to the increase in websites and applications, indicate that the fate of e-commerce and marketing based on artificial intelligence predictions will continue to be completely shaped by developments in the field of artificial intelligence.