Data-Driven Human Resource Management
Data-Driven Human Resource Management
For businesses, obtaining a competitive advantage is crucial, but managing and sustaining this advantage effectively is equally important. With the increasing significance of data management in today’s business world, the importance of a data-driven approach in HR processes, which have a significant impact on workforce management, has also risen. Data-driven HR management offers a much…
AI-Driven Layoffs with Data
The AI transformation process is now accelerating in every aspect. We are entering a phase where the users of these technologies will impact the economy more than the producers. As AI brings transformation across sectors, its potential to cause layoffs and even eliminate certain professions is being discussed. However, while some believe AI will replace…
The Potential and Future of Edge Computing
As technology evolves, computing technologies reach new dimensions in parallel. The potential of edge computing is notably high in this context, and it is poised to play a significant role in the evolution of technology. According to 2022 data from Fortune Business, the market value of edge computing, which stood at 12 billion dollars, is…
Edge Computing in Data Transportation
Edge computing, which enables faster data processing, is becoming increasingly prevalent. Emerging after the monumental technology of cloud computing, the most significant feature of edge computing is its real-time data processing capability. This technology, applicable in various fields, enables faster and more efficient operations and quicker decision-making. Given that its market value is projected to…
Promt: Understanding the Language of Artificial Intelligence
In an era where artificial intelligence (AI) and natural language processing (NLP) technologies are rapidly advancing, mastering the skill of writing effective and accurate prompts is becoming increasingly important. Soon, we may move beyond using these technologies for tasks that would have taken a long time, leveraging them in ways that elevate AI to a…
Artificial Intelligence Literacy
The Internet age has revolutionized how we access and share information by accelerating and simplifying message transmission. In this fast-paced flow of information, there is a growing need for a new type of “literacy” skill to filter useful information from the mass of messages and apply it effectively. With the rapid advancements in artificial intelligence…
Security and Ethics in Artificial Intelligence Usage
In recent years, artificial intelligence (AI) technologies have rapidly advanced and become influential in nearly every aspect of our lives. AI is widely used across various sectors such as healthcare, finance, education, supply chain, and automotive, offering innovative solutions for optimizing business processes, reducing costs, and minimizing workloads. However, there are also concerns related to…
Hopes and Concerns in Artificial Intelligence
Recent advancements in artificial intelligence (AI) are rapidly deepening its impact on daily life. These developments offer clues about how AI will increasingly integrate into our lives and shape our near future. As AI progresses, bringing both opportunities and new challenges, it becomes essential to stay informed about this dynamic field. Discussions and forecasts about…
Smart Age with ChatGPT-4o
OpenAI has recently unveiled its new AI assistant, ChatGPT-4o, capable of processing text, voice, and images simultaneously. The new model is equipped with impressive features that go beyond merely understanding written words and linking them across sentences to produce functional results. In this context, it can develop various software, solve complex mathematical problems, and engage…
Creativity with Generative AI
Generative AI is defined as AI systems capable of producing new content using data such as text, audio, and images. Tasks that are time-consuming, complex, and often seen as drudgery can be completed quickly with generative AI, contributing to corporate creativity and efficiency. Advancements in generative AI indicate that this field is poised for significant…
Generative AI
The business world has undergone profound transformations from the invention of the internet to the AI revolution. As competition has increased alongside these developments, the concern to stand out from competitors has also grown. Organizations that do not develop artificial intelligence and machine learning capabilities face the risk of eventually falling behind in the competitive…
Data-Driven Halo Effect in B2B Marketing
In the competitive landscape of B2B (business-to-business) environments, companies utilize B2B marketing strategies to stand out. By leveraging digital marketing techniques, businesses can engage directly with their target audiences, enhance brand awareness, reinforce existing customer satisfaction, and connect with potential clients. The “Halo Effect” plays a crucial role in this success by shaping specific perceptions…
Strategic WIP Management in Supply Chain
In businesses, knowing the exact steps products go through during processes and understanding the current status of ongoing work is critically important. To prevent interruptions or issues in the supply chain until work is completed, businesses need to effectively monitor their workflows. This is where Work in Progress (WIP) management comes into play. By employing…
Data in Supply Chain Visibility
Enhancing supply chain visibility can significantly aid businesses in making better decisions, reducing costs, and increasing customer satisfaction. Companies that improve their visibility gain a competitive edge in supply chain management. The core infrastructure for increasing visibility relies heavily on the power of data. Investing in data-driven innovative solutions can enhance data collection and analysis…
The Impact of ERP on Business Efficiency
ERP (Enterprise Resource Planning) systems play a crucial role in increasing business efficiency and gaining a competitive edge. These integrated software systems help improve information flow and operational efficiency by connecting different departments and processes within an organization. ERP systems offer improvements across a wide range of management areas, from financial operations like budget management,…
Data Management Strategies in B2B Customer Relationships
With the rise of digital technologies, B2B (Business-to-Business) marketing has become increasingly complex, transforming customer relationship management. In the age of big data, data management has gained critical importance in managing customer relationships. For modern businesses, focusing on data management strategies is essential for success in customer relationship management. Recording and analyzing customers’ digital footprints…
The Impact of Digital Transformation on Transparency
With the rapid development of digital technologies, businesses are leveraging digital transformation to achieve more transparent and efficient operations in supply chain management. In modern supply chain management, transparency plays a critical role in achieving sustainability goals. To gain flexibility and respond quickly to demand in the face of unforeseen developments, businesses aiming for transparency…
Increasing Transparency in the Supply Chain for Sustainability
Transparency allows organizations to better understand and regulate their environmental impacts, labor rights, and social consequences. Therefore, a transparent supply chain helps companies achieve their sustainability goals. Supply chain transparency ensures that a company’s products and services are traceable and understandable throughout their entire life cycle. Transparency allows an organization to manage its activities ethically,…
Digital Transformation and Sustainability in Supply Chains
Sustainable development gains meaning when considering the three pillars of sustainability: environmental, social, and economic dimensions. Achieving sustainability goals with this balance largely depends on technology for creating efficient solutions in the supply chain. Modern supply chain businesses view digital transformation not only for its many advantages but also as a responsibility toward contributing to…
Cloud-Based Solutions in Digital Storage
In today’s business environment, the increasing volume of big data necessitates effective storage solutions as digital data piles up. Traditional data storage methods have become inadequate and cumbersome under the weight of data, leading businesses to opt for digital storage and cloud-based solutions to securely and accessibly store their data. Cloud-based storage offers significant advantages…
Data Security and Blockchain
In the digital age, the rapid evolution of technology has necessitated effective applications for addressing data security needs. Traditional security methods are increasingly inadequate against sophisticated and complex attacks, highlighting the importance of robust data security measures. For businesses of all sizes, protecting sensitive information against various threats has become a top priority. When considering…
Automation in Supply Chain Management
Automating processes and operations in supply chain management is crucial for ensuring efficient, accurate, and rapid execution of tasks. By integrating technological solutions, supply chain businesses can manage their processes more accurately and cost-effectively through automation. This enhances operational efficiency and significantly boosts the competitiveness and success of the business. The Role of Automation in…
Strategic Automation for B2B Businesses
Automation in B2B (business-to-business) operations offers opportunities to increase efficiency, accelerate inter-business trade, and enhance overall performance. Strategic automation is crucial in B2B contexts for boosting process efficiency, reducing costs, increasing sales, and achieving similar business objectives. Customizable automation strategies can be developed for businesses of all sizes and sectors. By providing advantages in areas…
Strategies for Preventing Supply Chain Disruptions
Supply chain management is a complex set of processes that requires a strategic and systematic integration of many interrelated management areas. However, maintaining this successfully is not always feasible. Supply chains may face challenges such as managing commercial uncertainty, adapting to rapidly changing conditions, or dealing with internal and external constraints. When efforts to modernize…
“Transporting to the Future”: Autonomous Logistics
Various technological components are used to automate logistics processes and maximize operations, forming the core elements of autonomous logistics. Key components include autonomous vehicles, sensor technology, artificial intelligence, data analytics, and the Internet of Things (IoT). Autonomous transport vehicles, such as trucks, drones, unmanned aerial vehicles (UAVs), land vehicles, and maritime vessels, are examples of…
Continuous Improvement in Circular Supply Chains
The supply chain is an area that involves a significant portion of a company’s operations, characterized by a complex network of business processes that demand intense energy. Therefore, in the supply chain where environmental sustainability efforts are expected to have the most meaningful impact, businesses can make a substantial difference for the world by moving…
2024 Supply Chain Trends
Advancements in supply chain management continue to drive operational processes, enabling a more effective response to demand. The supply chain will certainly host numerous trends that make a difference this year. Innovative technologies such as smart sensors, big data analytics, artificial intelligence, and blockchain will become more prevalent. Solutions will be developed to manage supply…
2024’s Digital Trends
Technology continues to evolve at an accelerating pace each year. Recent years have seen remarkable advancements from generative AI to humanoid robots, software innovations to quantum computing, and beyond. In 2024, new developments will join this trend, impacting business processes, daily use, production, and economies. As digital transformation reaches unprecedented levels, we have compiled the…
Data Governance
In organizations dealing with big data, optimizing data processes is crucial for effective data usage. Organizations can manage complex operations more easily with methods that allow for end-to-end management of big data. The data intensity created by modern business methods necessitates the effective and strategic optimization of data usage within organizations. Data Governance is the…
Artificial Intelligence-Focused Success
In today’s rapidly evolving information and communication technology landscape, businesses gain significant advantages in efficiency, speed, cost-effectiveness, and agility. This transformation, known as digital transformation, reshapes business processes and strategies. Within this context, artificial intelligence (AI) plays a critical role in digital transformation, enhancing data analytics, automation, and intelligent systems. Effectively leveraging AI investments to…
Advantages of Optimization in the Supply Chain
In today’s global business environment, factors such as the complexity of trade and rapidly changing customer demands trigger various changes. In the highly competitive world of supply chain management, business planning requires strategic planning and management. To achieve sustainable competitive advantage, it is critical for businesses to adopt optimization that ensures standardization in supply chain…
B2B Data Security in Cloud-Based Data Storage
As the need for data storage increases in B2B (business-to-business) processes, the necessity for secure data storage has also grown. To facilitate collaboration processes, modern businesses are now incorporating cloud technology into their data storage and sharing systems through digital integrations. By organizing their data with cloud computing technologies, businesses enhance their operational efficiency and…
Data Exchange Network in Supply Chain Management
In today’s business world, supply chain management is a crucial area that directs fundamental business strategies and faces intense competition. The supply chain encompasses various processes from the creation of a product or service to its delivery to the end consumer. Supply chain management requires meticulous management of these operational processes and involves communication with…
Value Added Networks, IDOC and RFC in SAP Integration
One of the most important advantages offered by digital transformation, which enables all systems to work together in harmony, is data exchange. Integrations designed specifically for business needs greatly increase the productivity and data consistency of the business. In SAP integrations, IDOC and RFC formats are two concepts that play an important role in receiving…
Next Generation Supply Chain Management with SAP
Developments that rapidly reshape today’s business world also affect the supply chain in many ways. Businesses that are open to these changes in the supply chain and can apply innovations to business processes win. New generation solutions with SAP enable businesses to better manage their presence in the supply chain and respond quickly to the…
Tackling AI Bias: Ensuring Ethical and Unbiased Artificial Intelligence
Artificial intelligence technology, which has rapidly advanced and proliferated in various aspects of life through machine learning on an algorithmic network, has brought with it both opportunities and concerns. One of the significant concerns is known as ‘AI bias.’ AI systems, relying on statistical analysis to recognize and learn patterns in data, can inadvertently produce…
Customization in AI Talent Management
What would you say if we told you that you could extend the 24 hours of your day to, say, 36 hours? Let’s make it 40, or whatever you need… Artificial intelligence is not advanced enough to interfere with how long it takes the earth to revolve around its axis, but it is capable enough…
AI-DRIVEN AUTOMATION AND AUTONOMOUS DRIVING
Artificial intelligence (AI) technologies continue to make an impact in the automotive industry. Technologies developed with a focus on providing comfortable driving to the driver aim to improve safety standards, transform the driving experience, and enhance traffic flow while aligning with sustainability principles. AI-supported automated driving technology holds significant transformative potential as an area of…
Fourth Party Logistics (4PL) in Supply Chain
Organizations aim to manage their operations more effectively along the supply chain. In today’s complex commercial environment, full of various potential risks and disruptions due to the variability of target audience expectations or the functioning of the supply chain, it is extremely important to maintain an efficient supply chain management. Fourth Party Logistics (4PL), a…
Deep Learning in Data Transfer
Developments in the field of data transfer create great opportunities in different sectors. Businesses are increasing their digital transformation investments in data transfer day by day in order to stand out from the competition or increase their market share. As the field of deep learning in data transfer develops, the opportunity to develop the workforce…
The Misconception of Missing Out on Digital Transformation
For any business, no matter what sector or scale, it is important to understand the behavior of the target audience. For this reason, experts studying economics draw on a variety of disciplines that deal with human behavior. Years before artificial intelligence-supported analyses were talked about, human beings tried to explain the human behaviors that shape…
AI TRiSM: ARTIFICIAL INTELLIGENCE TRUST
Artificial intelligence, which has been developed with different methods in almost all fields for the comfortable life of humanity, is a tremendous invention aiming to make the workforce more efficient. Nevertheless, throughout the development process of artificial intelligence, it has also brought with it a concern that has been reflected in movies and various branches…
DATA TRANSFER SECURITY
One of the most important issues that businesses face in data transfer processes is the security of confidential data. Data transfer security is the methods used to ensure safety in the secure transmission of information from one point to another. These methods aim to protect the confidentiality, integrity and accuracy of data for businesses. Businesses…
Clean Supply Chain
The deepening climate crisis has directly or indirectly impacted the global economy in various ways. A concept that has gained prominence in recent years within supply chain management is the “clean supply chain,” which aims to reduce the adverse effects of fossil fuel-based energy production and help organizations achieve their sustainability goals. Clean Energy Concept…
Efficient Multi-Trade Partnership in Supply Chain
In today’s supply chain, there is indeed a rapid transformation, marked by increased connectivity among various participants, the adoption of digital technologies, and the potential for more extensive B2B collaborations. These changes offer numerous opportunities for businesses of all sizes to expand their market reach, enhance efficiency, and explore new avenues for growth. However, with…
Data Security in Supply Chain
Supply chain management is crucial for efficient, secure, and resilient operations, regardless of how complex it may be. It encompasses various aspects that need to be carefully managed throughout the supply chain, from quality and performance to sustainability and inventory, to forecasting and beyond. Data security, ensuring sensitive information is protected against various risks, is…
Warehouse Management in Supply Chain
Businesses aim to work flawlessly and efficiently during processes such as receiving, placing, selecting, packaging and shipping products in supply chain processes. The warehouse management system provides an efficient management that is free from human errors in these processes, agile and where many departments can do the same job in a single system. In this…
Q COMMERCE: THE SPEED POINT OF COMMERCE IN DIGITAL TRANSFORMATION
Looking at consumer purchasing tendencies, consumers are not only interested in the benefits of the products or services they buy but also in how quickly they can receive them. Today, thanks to digital applications, sometimes urgent needs, whether it’s for dinner or something else, can be delivered within a matter of hours or even minutes.…
EDI Advantage for SMEs
As globalization and competition intensify, the impact of technological advancements on the business world has made it imperative for businesses to engage in more efficient, rapid, and secure data exchange and to transmit data in digital format. Electronic Data Interchange (EDI) and the concept of digitization have become essential in the modern age for businesses…
Communication Power of EDI in Business
Electronic Data Interchange (EDI) is indeed a crucial aspect of digital transformation that plays a significant role in modern commercial operations. EDI is a system that enables the electronic exchange of structured business data between organizations, contributing to the improvement of business processes. Along with the many important advantages it offers, EDI also plays a…
The Foundation of Development: Digital Transformation
In today’s age where digital innovations are breaking new ground in all areas, the concept of “digital transformation” emerges as a term frequently heard in the modern business world. Digital transformation enables businesses to conduct their operations in a digital environment, offering them the opportunity to work more efficiently and in a way that is…
Blockchain in the Sustainable Supply Chain
The world’s limited natural resources, global warming and energy resource depletion require companies to adopt a sustainable approach by utilizing technology in their supply chain processes. Sustainability, which is at the top of the global business agenda, has reshaped the business world with developments such as the deepening of the climate crisis and supply chain…
EDI Usage and Advantages in Logistics Sector
The use of EDI in the logistics sector plays an important role in global supply chain management. For this reason, many countries and businesses are increasing their efficiency and gaining significant competitive advantages by using EDI technology. We have summarized the role of EDI in the logistics industry and the advantages it offers. EDI in…
Effective Management in Humanitarian Logistics
Providing aid and solidarity to those in need who suffer from disasters in the world and in our country contributes to healing the wounds to some extent. In order to meet basic humanitarian needs such as shelter, clothing and nutrition for disaster victims, logistics activities consisting of transportation, storage and transportation processes play a key…
How to Choose an EDI Provider?
In today’s global business environment, successful companies stay ahead of the competition by managing their data with the most appropriate solutions for their workforce. Receiving professional consultancy support from companies referred to as EDI providers for data management enables businesses to meet their EDI needs, which are renewed according to business development, with the right…
Blockchain Use in Foreign Trade
Blockchain technology, which is often mentioned with cryptocurrencies because it is in the background of cryptocurrency networks, provides convenience in foreign trade. Blockchain, which works with the method of keeping records in blocks that work by connecting to each other, works with a reliable and transparent technological infrastructure that allows encrypted records. For this reason,…
Big Performance in Small Business: EDI
Digital transformation offers many advantages for small businesses as well as those with large operations in the global market. It is the igniting force that the business needs to reach its growth targets quickly and set new goals. Integration solutions, which are analysed specifically for business needs and designed in the right way, greatly improve…
Blockchain Based Innovation
While the examples of innovation in various sectors around the world are accelerating with the development of technology, blockchain technology is an important innovation in itself, which has developed rapidly in recent years and has potential applications in many sectors. Blockchain is a technology that encourages innovation due to its various features and structure. Therefore,…
Strategic Planning in Supply Chain Risk Management
While the world is witnessing dramatic changes, with the rise of technology and the differentiation of requirements, the traditional business management approach and supply chain management have become history. Now, businesses that adopt modern strategic approaches that adapt to changing market dynamics and innovations win in competition. The ability of supply chain managers to perceive…
Artificial Intelligence Marketing
AI marketing uses various artificial intelligence technologies such as machine learning, deep learning, natural language processing to overcome important marketing challenges. The reason for this is that in our age, mass marketing communication has been replaced by personalized marketing communication. In other words, customers demand a personalised buying experience that is highly relevant to them,…
Reverse Logistics
The production and presentation of the product from the supply of a raw material in the supply chain to the moment it reaches the consumer increases carbon emissions, is costly and accelerates the rapid depletion of resources. Reverse logistics means recycling and waste management so that the product that reaches the consumer from the supply…
Demand Forecasting in Supply Chain
In the supply chain, there is a highly detailed and complex chain operational process in the management of all processes from raw materials to production, from transport to the end user. In the management of these processes, demand control is an important factor to direct different types of activities such as production, inventory management, logistics…
ChatGPT Efficiency in Businesses
ChatGPT, developed by OpenAI last year, has been in our lives for about three months as a large language model fine-tuned with both supervised and reinforcement learning techniques. ChatGPT is a specialized prototype artificial intelligence chatbot. This fine-tuned basic model continues to be developed with user feedback in 2023 as an improved version of its…
Data Visualization
While the production of information is increasing day by day, the analysis, examination and evaluation of information is also becoming more complex. It is becoming difficult to extract meaningful data within the internal and external business processes of companies, to process large amounts of data or to present it in a traditional format such as…
Lean Transformation and Sustainability in Supply Management
Various strategies and philosophies have been developed to achieve effective results in the supply chain. One of these applications is the lean philosophy, which is a cost and time orientated strategy. While businesses want to adapt to rapidly changing market orientations and consumer demands, they also desire to achieve this goal at minimum cost. Lean…
Year of Chatbots: 2023
While there are developments in artificial intelligence studies on machine learning, language, visual and literary skills and communication skills, it is aimed that artificial intelligence will communicate much more with humans in 2023. World giant artificial intelligence and technology companies have prepared their investments for 2023. The development of human-interactive robots will accelerate for the…
Marketplace Integration and E-Commerce
Marketplaces are platforms that carry the business of bringing stores together with buyers to the digital environment. In e-Commerce, thanks to marketplaces, companies open more than one store, exhibit their products and offer them for sale. The whole of the processes that enable these companies and e-commerce sites to work in harmony is called ‘Marketplace…
Battery Crisis in Automotive
Demand for electric vehicles is much higher than expected. The automotive industry is preparing for production to meet this demand, but we are facing a critical global problem: The battery problem. Even if infrastructure problems are solved at the global production and supply stage, it is rumored that the problem of supply as a resource…
Use of 3D Printer in Automotive Sector
The automotive and transport industries are constantly evolving in parallel with the developments in technology. As safer, high-performance designs are developed for travelling and driving comfort, the need for parts suitable for these designs continues to increase at the same rate. Automotive and OEM manufacturers meet the need by optimizing their production processes in additive…
Internet Of Things
With Industry 4.0, many things have changed in our lives. The Internet of Things, which enables devices and systems to work in coordination, collects data and transforms information into information by creating a data network in a cloud system, making our lives easier. The Internet of Things is preferred in many sectors in terms of…
Contributions of Artificial Intelligence to Humanity
2023 will witness great breakthroughs in the field of artificial intelligence. For those who do not adapt to change easily, these may be considered frightening developments. Throughout history, resistance to technology has always been experienced during periods of great transition. But we have never experienced that we are as close to science fiction as we…
Carbon Neutral Transport: Green Logistics
While research on new technologies that can mitigate the climate crisis continues in the world, global businesses have turned their eyes to green solutions that can be used in the field of logistics. According to McKinsey’s research data, it is stated that investments in green technologies should reach approximately 1.5-2 trillion dollars every year starting…
Carbon Footprint and Artificial Intelligence
“Technology and sustainability are the two most talked-about topics in our world”. While the global repercussions of the climate crisis continue on the one hand, artificial intelligence is being developed at a dizzying pace on the other… The path that artificial intelligence (AI) and machine learning will take to overcome global greenhouse gas emissions is…
Carbon Neutral Target in Businesses
In recent years, the business world has been on the verge of global transformations with various topics. Businesses, regardless of their scale or sector, realize that they have a responsibility towards the society and the world of which they are a part. Companies owe a lot to the world, considering that approximately 80-90 per cent…
Developing Digital Skills in the Workforce
The extent to which a company adapts to digital transformation is one of the most important factors affecting the success of that company. Companies that support their business styles by adapting to technological innovations can keep up with the age with a flexible and successful digital transformation program specific to the workforce and can get…
Major Technologies to Drive Innovation
We are getting closer and closer with artificial intelligence tools. Developments such as multi-cloud architectures and technologies, different network formats, advances in data transfer, and the spread of wearable technologies indicate that the virtual universe will differentiate in many ways. In today’s world, where countless technologies are listed, the main technologies that can break new…
Real-Time Marketing with a Focus on Interaction
When strategic marketing is implemented in a planned manner, it becomes easier to attract the attention of the target audience and stand out in challenging market conditions. Based on research data, various marketing methods can be used to reach the target audience defined as existing or potential. Real Time Marketing is one of these methods.…
Tips That Will Affect Your Performance in E-Commerce
In a system with 24 million e-commerce sites worldwide, it takes a lot of effort to bring your products to buyers. As a matter of fact, selling on a busy street can often be easily compared to e-commerce. All the research you do, the money you spend, all the difficulties you deal with in the…
AUGMENTED REALITY IN E-COMMERCE – AR
Augmented reality models attract attention, especially in e-commerce. AR technology allows the consumer to examine a product by experiencing it virtually in online shopping, unlike examining it in a store environment. Thus, before purchasing a product online, it offers the opportunity to imagine it in the place, area or on the consumer. Experiencing a coat,…
Industry 5.0 And Super Smart Human
Not every technology that improves our future is complex, sometimes even extremely simple and at the same time highly effective. We are moving towards a future in which the modular smart factories of the industry 5.0 era will operate with cyber-physical systems in addition to physical processes, the communication of objects with each other and…
Near Future of Electric Vehicles
Electric cars are an important invention and a green technology to eliminate carbon emissions, which are largely caused by the use of fossil fuels in transport and exacerbate the climate crisis. However, the problem of obtaining electricity from non-renewable energy sources obscures the role of electric vehicles in sustainable development. Electric cars are being designed…
Big Data Analysis
Although big data sounds like it belongs to the years of the rise of digitalization, this concept dates back to relational data in the 1970s. Data collection and processing, which used to be much more laborious and costly in the past, can be achieved at a much lower cost today. On the other hand, as…
Big Data and Digital Transformation in 2023
Businesses must use their data much more rationally in 2023. Every business, regardless of business model and scale, must learn how to appropriately manage and organize the data obtained from its operations, and grasp the use of data in evaluating and making business decisions as if it were developing a muscle skill. According to Gartner…
Agile Supply Chain
Time is the most vital and fundamental element in all matters in the supply chain. Businesses want to meet consumer expectations and demands, which are frequently reshaped in changing market conditions. Speed in the supply chain is an important issue for businesses that want to survive and succeed in a tough competitive environment by applying…
2023 Artificial Intelligence Predictions
As businesses prepare to welcome the year 2023, strategists have already reflected their expectations for the new year in their planning based on their predictions and analysis reports. According to forecasts, 2023 will be the year of investments far exceeding the investments made in technology so far. Artificial intelligence platforms are planning to increase their…
Green Technology
When the greenhouse gas emissions of the sectors worldwide are analyzed, it is stated that 80-90 percent of the carbon emissions of companies are caused by the use of fossil fuels, although they differ from country to country. In the analyses regarding the fight against climate change, it is stated that in addition to renewable…
The Latest Genius of Artificial Intelligence GTP-3
“The ability to think visually is not only for artists. It is also a fundamental problem-solving skill for entrepreneurs. The famous composer and pianist Philip Glass used to play verbal chess with his father as a child. He could visualize the chessboard in his mind and knew which move to make. When he studied at…
The Ethical Development of Artificial Intelligence
Artificial intelligence is seen as a revolution in technology. While some scientists think that artificial intelligence will improve the quality of life of people, others believe that artificial intelligence is a technology that needs to be controlled and monitored. However, it is a fact that developments in the field of artificial intelligence are shaping our…
Penetrating the Consumer’s Brain: NEUROMARKETING
The consumer’s brain has always been a subject of curiosity. In marketing, a consumer’s perspective is undoubtedly a valuable step in understanding consumer reactions. Since the foundation for developing successful strategic planning is built on research and evaluation, it is essential to understand how a brand, or its products resonate with consumers. Getting inside the…
Risk Factors and Risk Management in Supply Chain
As uncertainties and risks increase in supply chains, which have transformed into a more complex system with globalization, due to the impact of various socioeconomic agendas, this situation may reflect negatively on the overall economic picture. For this reason, businesses prepare risk management plans to manage uncertainties and risks related to the supply chain to…
Carbon Footprint in Supply Chain
The World Economic Forum characterizes the climate crisis as “a serious existential risk for our world”. It is stated that this great global danger is largely caused by companies. Moreover, according to the data, more than 90 per cent of the carbon footprint of companies originates from the supply chain created by their suppliers stretching…
The Role of Communication in the Supply Chain
An important part of supply chain management is shaped by creating and maintaining special communication values in managing relationships with all target groups. Managing this, in turn, leads to increased supplier satisfaction and customer satisfaction, which in turn can contribute to the ultimate goal of reputation building. In a typical supply chain network for a…
Bullwhip Effect in Supply Chain
Developments in the ordering process, which is one of the basic functions of the supply chain, affect each of the supply actors forming the links of the chain. At each level of the supply chain, demand variation increases exponentially, depending on the order from the previous level. This triggers a chained demand fluctuation in the…
Supply Chain Developments and Trends for 2022
For the last two years, businesses have been facing problems caused by the disproportion between the supply and demand of products offered in global markets; domestic and global production has been halted, logistics has become more difficult, inventory problems and various related crises. Along with the crises, the functional involvement of the logistics and transportation…
Digital Twin Technology in Supply Chain
At the end of the last decade of development, the supply chain has become completely different with digital transformation. By 2023, at least 50 per cent of large global companies will be using artificial intelligence. As the supply chain continues to change and renew as a direct result of the impact of technology, real-time has…
Future Technologies in Supply Chain Management
Pandemic-era problems around the world have caused crises in the supply chain in issues such as stocks, distribution, order delays and empty shelves, and speed, full visibility, transparency, and accuracy have become more important than ever in the supply network. Supply chain professionals must therefore recognize the importance of technology and future-proof investment in business…
Supply Chain Attacks
In recent years, enterprises have been looking for formulas to overcome the challenges of supply chain disruptions, labor issues, rising transportation costs and responsibilities such as creating a low carbon footprint, as well as vital issues such as protecting against digital attacks. Over the last decade, supply chains have adopted the technologies of the era…
Innovative Artificial Intelligence Integration in Automotive
While today’s market conditions are being reshaped by technology, an important way for companies to create a competitive advantage in tough competitive conditions is to invest in innovation. Compared to other sectors, the automotive industry focuses more on technological innovation. In the field of innovation investments, companies have turned to autonomous driverless vehicles, vehicles operating…
Sustainable Supply Chain
The classical supply chain approach is evolving with the developments of the era and sustainability concerns, shaping the way companies do business under the umbrella of today’s modern sustainable supply chain approach. As global trade giants put sustainability sanctions on the agenda, the need for integration in business practices increases, while traditional priorities such as…
JIT (Just in Time) KANBAN in Automotive Supply
We often hear the saying “time is money” in business life. In the supply chain, providing the right product or service at the right time and on-time delivery is one of the most critical issues. Due to the Covid 19 pandemic, the supply chain has been tested with this problem the most. While the crises…
Adapting to Change in Automotive Supply
One of the most complex areas of supply chain is undoubtedly the automotive industry. Considering that more than half of the world’s automotive production is located in Asia, and that China accounts for a quarter of global production, we are faced with an extremely complex global supply chain network. Providing the necessary materials, parts and…
The Role of Technology and Human in Innovation
We encounter the power of technology in the application of innovation and change in almost every field of life. We make use of various technological infrastructures in each of the invisible stages of the product we choose from a market, from production to our basket, in medical tools used in surgeries, in the technical equipment…
Important Terms to Know in Global Supply Chain
The supply chain, which enables a manufactured product to reach the consumer in one or more steps and is therefore a set of many different and detailed processes, includes many specialized terms due to its complex nature. To be successful in supply chain management and to achieve an efficient supply chain, it is important to…
AI in the Black Box
During the Second World War, the British gathered leading scientists to decipher encrypted messages from German submarines. Among them, only Alan Mathison Turing poses a question for cryptanalysis: “Can machines think?” Turing, who broke the Enigma code and, according to some, helped end the war two years early, paved the way for artificial intelligence. Starting…
The Power of Data in E-commerce: Hyper Personalization
General customer segmentation packages, mass marketing campaigns, and efforts aimed at the general target audience to attract the attention of customers and maintain interaction with them are a thing of the past. As communication has become much faster and more accessible with the acceleration of digitalization, it has also become more complex and challenging in…
A New Era in Economy: 3D Printing
With the development and widespread use of 3D Printing technology, it means overcoming a major barrier in the manufacture of products related to different areas of expertise and needs and moving to a new dimension in the business world due to operational changes. This technology offers significant benefits such as obtaining a three-dimensional model of…
CASE in terms of Digital Transformation: Automotive Mobility
The sustainability agenda due to global warming, technological developments, and changing consumer behaviors and expectations necessitate digital transformation in the automotive industry. In the automotive industry, original equipment manufacturers (OEMs) are establishing new units with a wave of co-operation and investments are being carried into the future. Although vehicles are not yet ready for mass…
What is outsourcing?
Outsourcing, in its most basic form, is the outsourcing of a good or service that was previously produced by the company. Outsourcing, which started in the 1980s, has become widespread all over the world after the 90s. In order to focus on their core capabilities, businesses delegate some of their work within the projects carried…
Cloud Computing Statistics 2022
Cloud computing, a global network that allows us to share information, data and applications over the Internet, saves companies the cost of installing various hardware solutions. The term cloud computing is also used to describe the technology that makes cloud computing work. This includes servers, networking, operating system software and virtualized IT infrastructure. We have…
Digital Journey of Your B2B Business
In the light of the digital revolution, customer relations in the B2B sector are undergoing a genetic change, transforming traditional ways of doing business at an unprecedented speed. While it is certain that digital will play a leading role in every aspect of life in the future, businesses in the B2B sector must face the…
Tips for Successful E-Commerce Sites
E-commerce has irrevocably become a part of our lives. The catalyzing effect of pandemic conditions on the rapid movement of the digital world has caused radical changes in the way of doing business all over the world. Businesses are now trying to present their products or services in a way that will make a difference…
The Role of Blockchain Technology in the Supply Chain
Blockchain is a transparent and global database management system that provides encrypted transaction tracking and has high security features. Blockchain technology, which is often mentioned with cryptocurrencies because it is in the background of cryptocurrency networks, has actually been in our lives for about 20 years, but it has developed further in the last 10…
DIGITAL CONVENIENCE IN B2B: WEB EDI
In today’s commercial conditions, businesses can control document management with fast, functional, error-free and automated systems, i.e., WEB EDI. In this way, in addition to the quality work production provided at low cost and with less effort, in many ways, business energy can be channeled to other necessary jobs. Businesses that do not allow documents…
10 Characteristics of B2B Marketing
In business-to-business marketing, it is important to understand the key differentiators of this business model. The key to developing strong brand equity is to understand these key differentiators and to identify a brand strategy, supported by research, that will enable the most advantageous progression to the target. Although fewer customers are involved, in business-to-business markets,…
Efficiency in Social Commerce (S-Commerce) Management
Considering that there are over 4 billion active social media users in the world and most of them prefer mobile devices, it is no coincidence that commerce has evolved into a different form on social media platforms as a natural consequence. Important developments such as the development of e-commerce, the speed and ease of reaching…
In Unsystematic enterprises: “Life is Short, Birds Fly”
Time management emerged as a concept developed to save time for employees and especially managers who complain about the lack of time while working, who cannot complete their work in any way. The term was born in Denmark and spread around the world, and in time it turned into a whole training sector. The trainings…
Futuristic Perspective in Marketing
While everything in the world is being reshaped, marketing and marketing communication have undergone significant changes and metamorphosed in parallel with the developments in mass communication. Modern marketing has gained new dimensions in a structure that is interactive, measurable and oriented according to the needs of the consumer, and has developed on the basis of…
2022 Trends in Marketing
The business world has been tested by a major global economic downturn as the Covid 19 pandemic has taken its socio-economic toll. Businesses experienced a challenging period due to credit problems, currency fluctuations, raw material supply and material stocks below the required level, along with a decrease in production in the markets. Marketing, which has…
Businesses’ Back to the Future 2022 Ticket: B2B Digital Transformation
Remember the legendary vehicle that enabled time travel in the movie Back to Future? It was the heart of the movie… Like that vehicle in the movie, B2B digital infrastructure determines the time in which the heart of businesses will beat. In B2B businesses with digital transformation, it is possible to take a step forward…
Ongoing Digital Content Creation
Digital marketing and public relations professionals look for new formulas to distinguish or differentiate brands or organizations, while avoiding the stereotype. Finding long-term solutions for establishing a presence in the media in a way that will reveal the difference is becoming more and more important in a fiercely competitive environment. Organizations’ communication and marketing efforts…
The Other World in Business and B2B Communications: Metaverse
As we prepare for 2022, the Metaverse effect has gripped the technology agenda closely followed by businesses. This technology, which is actually not very new but has been on the agenda more frequently recently, is seen by some businesses as a kind of virtual reality and augmented reality mixed trend, while others interpret it as…
Omnichannel and Multichannel Marketing
Many businesses struggle to grasp and interpret customer insights by understanding consumer behavior or emotions without the support of an expert. However, ensuring sustainable interaction and developing a planned communication flow, shaping it in a way that will increase sales and applying it in a business-specific way are the foundations of the brand and customer…
Building Corporate Memory and Insight with CRM
When you operate an e-commerce model for your B2B, B2C or B2B2C marketplace operations, you need to manage the complex data of your customers and/or sellers and their customers from different sources in rational ways. In your e-commerce endeavors, it is complicated when your interlocutors are a large number of sellers and buyers. In such…
Digital Agenda: NFT Technology
With the rise of digitalization and cryptocurrencies, the spotlight has shifted to different monetary technologies and NFT has started to be frequently mentioned on the agenda. Literally referred to as ‘NonFungible Tokens’. Although there is not yet a general consensus on the Turkish translations or definitions of the system, NFT, which is seen as a…
Global E-commerce Trends in 2022
During the Covid 19 pandemic that we have been experiencing since 2020, developments such as working from home and staying at home have necessitated many renewals for businesses. Therefore, all these developments have given considerable momentum to e-commerce globally. Organizations have prepared their 2022 strategic plans by evaluating the analysis of the past year and…
Value Marketing in B2B
Value Marketing in B2B There is no doubt that an objective assessment of the factors affecting the functioning of marketing and sales activities has an impact on the year-end graphs. Value-based marketing has become an important part of the B2B marketer’s toolkit as a result of shrinking margins, digital transformation in the need for brands…
Customer Interaction in B2B
As the B2B business world transforms into an increasingly vibrant and colorful arena, the trends in marketing and communication are changing day by day in parallel. While communication has become easier with the acceleration of digitalization and the increase in channels developed to reach the target audience, it has also become more complex and challenging…
Marketing, E-Commerce and the Message on Black Friday 2022
Black Friday, where brands all over the world have been offering special discounts to consumers in recent years, got its name from the fact that it is organized on the first Friday after Thanksgiving and that in 1961, the city of Philadelphia in the USA was labeled ‘black’ due to the traffic problem caused by…
The Future of AI
In the business world, artificial intelligence is gaining ground. An increasing number of large and small companies are reorienting their plans to include more AI-driven technology. This development is going in two different directions: autonomous machines and machine learning. Autonomous machines have taken their place among the most important elements of industry and have set…
What is Supply Chain Management?
Supply chain management, simply put, is the mission center that integrates suppliers to work together efficiently and calibrates supply and demand throughout the process, from the creation of a product to its delivery to the customer. Supply Chain Management, which should not be defined as separate parts but as a fully interconnected network, includes supply…
Becoming a Digital Orchestra Conductor in Supply Chain Management
The world, our global village, is completely wrapped up in digital commerce, where oceans, miles of roads, mountains and every physical boundary you can think of have disappeared with the digitalization. As the new world order rises on the shoulders of the inevitable revolution of digital transformation, at the very economic center of this order…
Remove Mistakes So Success Can Take Their Place
Virtually eliminating problems due to human error means that you can eliminate the financial losses of potential work loss. Without human errors, AI-authored documents are presented in a more organized manner. In parallel, the acceleration of the workflow and the reduction in the error rate make it possible to minimize your operating costs. The EDI…
Corporate Sustainability with EDI Solutions
Transforming artificial intelligence into business intelligence offers added value to economic, social and environmental development. On the other hand, every business, as a locomotive of the economy, should show sensitivity in its activities in order to protect and enrich the limited resources and values of our world in the long term, with the awareness that…
DIGITAL TRANSFORMATION IN BUSINESS
From Caterpillar to Butterfly, Liberation: DIGITAL TRANSFORMATION IN BUSINESSESBusinesses of all sectors achieve success with a faster, more economical, easier and smoother workforce by systematizing with MAP digital transformation designs. In this way, businesses that free their workforce from unnecessary drudgery transform from a caterpillar with limited mobility into a butterfly with magnificent and functional…
Digital Transformation Investment in Employee Loyalty
In organizations that were previously content with improving employee satisfaction, efforts to increase employee loyalty have gained importance in the last two decades. Organizations that take the wind of employee loyalty behind their backs can stand out both on the path to institutionalization and in the competitive environment in the long run. The path to…
Low Carbon Circular Economy Awareness in Enterprises
Low Carbon Economy AwarenessIn the social and global conjuncture, all efforts for the development of the economy are based on the main goal of a more prosperous life for living beings. Laying the foundation for this goal can only be achieved by leaving a more livable world to future generations. However, the main reasons such…
Artificial Intelligence Makes the Fate of E-Commerce
E-commerce, which gives customers the freedom to order products or services at any time, from wherever they are and pick them up at any address, has become more popular in recent years. The ease of shopping with a few clicks has increased the upward momentum of e-commerce without going to the store, especially during the…
The Future of Communication in Digital Transformation
Together with the digital transformation, which has accelerated during the global pandemic, our daily actions, and ways of communicating in our lives have changed. Communication continues to be carried out through digital environments and applications on a mass scale as well as on a personal level, and business forms continue to be carried out through…
Increasing Profitability in E-Commerce
Looking at the figures of recent years, it is seen that e-commerce in the world has shown an extraordinary growth graph of nearly 20% annually. In other words, the global e-commerce volume climbing towards five trillion dollars is a striking indicator of how trade is shaped by digitalization. Moreover, when we look at the e-commerce…
Advantages of EDI
In a nutshell, EDI (Electronic Data Interchange) is the exchange of files from ERP to ERP between trading partners in formats whose standards are set by international organizations. In this way, the flow of commercial documents between all companies in the supply chain is controlled. Commercial documents such as orders, invoices, delivery notes, etc. are…
Understanding EDI
Integrating any new technology into a business requires a thorough assessment. New technology can bring many advantages for organizations, including streamlined processes and improved efficiency. However, to successfully implement and benefit from new technology, organizations must first address the barriers to adoption. Businesses that implement new technology without fully understanding its capabilities and what it…
7 Critical Errors in Digital Transformation
In today’s digital technology-centric business environment, organizations are continuously under pressure to create, execute and achieve a successful digital transformation strategy. New requirements need modern solutions. Though digital strategy can have surprising outcomes when done right, it can be costly and painful for business when done wrong. Digital technologies and customer demands are evolving and…
What is the Importance of B2B Data Exchange and Its Impact?
For enterprises in our modern world of massive technologies, collaboration of resources and services is critical to the satisfaction needed for both businesses and customers. In brief, B2B Data Exchange is the process of retrieving data from a particular data system and reconstructing it in another system. Although the process of data sharing between two…
Opening the Doors of Global Markets with EDI
Organizations that want to stay competitive in global markets by moving their workforce to the international level apply to the advantages of advancing their complex business processes at a standard level with the effect of EDI. We have shed light on the usage practices of EDI products, which enable opening to the global market. EDI…